Tuesday, June 22, 2010

Does the name, Shiseido, have a meaning?

Shisei-do is 資生堂 in Chinese characters.





Sisei(資生) is named after the words 至哉坤元 萬物資生 in I Ching(易経), one of 5 ancient Chinese classic text of Confucianism. That is meant to be a kind of ideal economical way for life in a sense.





Do(堂) is a small hall or shrine in Chinese and Japanese.


The founder must name the corporation Shisei-do in behalf of its prosperous future with some modest manner for their quality pursueing.Does the name, Shiseido, have a meaning?
It's one of the names of the brand of cosmetics here in Japan. I don't know if there are other meanings.

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